So what exactly is an indented result? According to Help Center, "When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that site indented below it." So now what? How about doubling your real estate with an indented SERP result?

Obviously, having a second result below the first one can greatly increase your chances of someone clicking on your result. In addition, the indentation serves to make the listing stand out apart from the rest.

So how to you get an indented Google result? Here's 3 simple steps:

1. Identify second Highest Ranking Page for your Key phrase: Simply do a Google search for the keyword phrase you are seeking to obtain an indented result for. If you don't have another page that ranks, or you don't like the current page that comes up second, create a new one.

2. Link from the first Ranking Page to the second Ranking Page: Using your keyword phrase in the anchor text, link from the first page to the second page. Preferably, use a contextual link within a body of text rather than a site-wide navigational link.

3. Begin Building Links to the second Page: Depending on the competition for this keyword, you may only need a few good quality back-links to create the indented result.

Unfortunately, indented results can be somewhat fickle. They are frequently here today, and gone tomorrow. However, with proper link building, you should be able to maintain the result.