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Do you have a new product or an existing product that you'd like to promote? Search engine marketing can be an effective technique if you know how to optimize your online campaigns and manage your marketing spends effectively.

Google is by far the most important search engine on the net. To rise to the top of their search engine, you need to improve your link popularity and you need to understand how they measure your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top, you will likely rise to the top of all the other search engines as well).

A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

So what exactly is an indented result? According to Help Center, "When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that site indented below it." So now what? How about doubling your real estate with an indented SERP result?